Caption:
This a euronews futuris feature from March 25, 2014. euronews knowledge brings you a fresh mix of the world's most interesting know-hows, directly from space and sci-tech experts.

Further information:
Is it possible to drive on greener, more resistant truck tyres that consume less fuel? In this edition of Futuris we go on a voyage of discovery into the science of the tyres of the future.

Link this video: http://www.science-media.org/59