Caption:This a euronews futuris feature from March 25, 2014.
euronews knowledge brings you a fresh mix of the world's most interesting know-hows, directly from space and sci-tech experts.
Further information:Is it possible to drive on greener, more resistant truck tyres that consume less fuel? In this edition of Futuris we go on a voyage of discovery into the science of the tyres of the future.
Link this video: http://www.science-media.org/59